Inspired by weightlessness, atmospheric elements, and the history of aviation, I created an improved identity system including tickets, museum cards, merchandise, social media, and three posters. The new logo incorporates a repeated and mirrored 'F' that forms an arrow, emphasising the directionality of flight. This motif is consistently applied throughout the system to enhance coherence and establish a connection with the museum's diverse collections.
![](https://cdn.myportfolio.com/b5353c5a-292b-48ea-8969-87aac83bcf3b/baf646e1-09a8-49a4-815d-b4c09e3f7cc6_rw_3840.png?h=f8cf3b0b56000be191b159e972758f80)
Logo Design
![](https://cdn.myportfolio.com/b5353c5a-292b-48ea-8969-87aac83bcf3b/c74a614e-9eb3-4413-80ee-1df02ccde081_rw_1920.gif?h=f09aec04736329d40b17094606ba17a6)
![](https://cdn.myportfolio.com/b5353c5a-292b-48ea-8969-87aac83bcf3b/db02084e-3002-4665-a94a-7c8817f40da8_rw_1920.png?h=4c270a81430da247689d8ed460d288f0)
![](https://cdn.myportfolio.com/b5353c5a-292b-48ea-8969-87aac83bcf3b/66f24624-8bd6-43b9-a212-e452d6bb1b27_rw_1920.png?h=5263a551981556069c3ea5731e0661b8)
![](https://cdn.myportfolio.com/b5353c5a-292b-48ea-8969-87aac83bcf3b/f6840e6a-987f-42c2-8253-c69cfbf1a235_rw_1920.png?h=f6bc884b105af06397fe945473681aa8)
![](https://cdn.myportfolio.com/b5353c5a-292b-48ea-8969-87aac83bcf3b/51c3177d-74a0-478a-b9ef-e40b2c3a2b26_rw_1920.png?h=0bd0d67c697a3eca3085d117ecec9118)
Identity System
![](https://cdn.myportfolio.com/b5353c5a-292b-48ea-8969-87aac83bcf3b/96763ca5-685f-432e-9caf-fa189d035763_rw_3840.png?h=5ea094b4ccc9cc70b21fdd224c7ae59b)
![](https://cdn.myportfolio.com/b5353c5a-292b-48ea-8969-87aac83bcf3b/e792a67a-a0d2-4b5f-8f95-5dc563a74dc5_rw_3840.png?h=6beb279754f3b41aae9f6d7c272dbb46)
![](https://cdn.myportfolio.com/b5353c5a-292b-48ea-8969-87aac83bcf3b/4da9c413-d6c6-40db-b0a1-89af73b7f2ec_rw_3840.jpg?h=d08c01703e7e5a496fc2c60fdba14a20)
![](https://cdn.myportfolio.com/b5353c5a-292b-48ea-8969-87aac83bcf3b/32ddb504-a863-4201-bd42-087abaa24264_rw_600.png?h=0908022003778d80c5bb697e3b7b97a3)
![](https://cdn.myportfolio.com/b5353c5a-292b-48ea-8969-87aac83bcf3b/7ca3e164-f19b-4273-baaa-a932a54ae877_rw_1920.jpg?h=60e022e4597751b26d99b99bff591a42)