Inspired by weightlessness, atmospheric elements, and the history of aviation, I created an improved identity system including tickets, museum cards, merchandise, social media, and three posters. The new logo incorporates a repeated and mirrored 'F' that forms an arrow, emphasising the directionality of flight. This motif is consistently applied throughout the system to enhance coherence and establish a connection with the museum's diverse collections.
Logo Design
Identity System

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